Most customers pay when they receive the first or
second monthly statement. In fact, statistics show that over 90% of
bills are paid before reaching 60 days. Accounts reaching the point
where they have violated the business's terms by two fold (30 day net
is still outstanding at 60 days) have actually done the business a
favor by neatly sorting themselves out as those with cash flow
problems. They are trying to say something, namely that they are over
extended and do not see the business as a bill that must be paid, but
as a source of a short term loan. Businesses that are billing customers
a third time, should be taking a serious look at this account. This is
where proactive action can make the most dramatic effect on a
business's cash flow and ultimate net profits and it actually improves
customer relations while reducing internal frustrations and costs.
Well run account receivable (A/R)
departments contact accounts early and consistently to:
- Either be paid in full, or have
received a payment on a pre-arranged payment plan, before the account
ages past 90 days
- Know for sure that all accounts
aging past 90 days will require additional persuasion
(attorney/collection agency).
These rock bottom A/R results are achieved by top
businesses everywhere simply by utilizing a service that consistently
contacts their delinquent accounts for them, giving debtors the
impression of a consequence if the account is not paid, motivating them
to contact the business directly. The best part is that this service
cost less than most businesses currently spend trying to contact
delinquent themselves using n-house collectors.
The majority of businesses try to collect on slow
paying/delinquent accounts in-house by hiring collectors because most
collection agencies are too expensive (charge a percentage) and damage
customer relationships.
Trying to collect on slow
paying/delinquent accounts in-house is not cost effective.
If businesses calculated how much does it cost to follow-up on slow
paying accounts in-house they would very surprised. Studies reveal that
about 80% of the average business AR budget goes toward getting those
delinquent accounts to pay. If you have a business I challenge you to
do the math! Calculate the time it takes to track an account, send out
invoices and letters, as well as make calls. When you include the cost
of office space, hourly wages, vacation, workers comp, and insurance it
is very expensive. According to the Dartnell Institute, the average
cost of working an account internally over a six month period is $31.60
per account. Businesses could use their
money more wisely by paying employees to be productive instead of
chasing after delinquent accounts.
Problems every in-house collector
encounters.
- Not being able to contact the
debtor. Even the best collection letter and/or the best
collection caller can not collect a dime if they can not contact the
debtor! The problem actually develops as a result of technology. In
this day and age; it is easy to identify where the various forms of
communication (letter, phone call, email…) originate. As a result,
since most people choose not to be contacted by someone they don't
know, much less someone trying to collect money, they avoid being
contacted. Businesses rarely track this, but, if they did they would
find out that when their collector tries to contact a debtor they very
rarely get through. They are actually paying their collector to do the
same thing over and over again not even expecting different results.
- Not getting any response because
people pay bills based on consequences—if there is no consequence there
is no response. In this current economy many people, as
well as businesses, do not have enough money to pay all their bills so
they sort by what bills must be paid and what bills can be put off. The
bills for the essential necessities like the water, electricity,
phones, … get paid first to avoid the obvious consequence of no longer
have access to them. The next bills to be paid are the loans and lines
of credit to avoid the consequence of having the money supply cut off.
When the in-house business collector sends out their invoice, it is
from a business transaction that happened over 30 days ago, that has no
real consequence associated with it when not paid, so it ends up in the
pile of bills that can be put off. Unfortunately, the bills that can be
put off fall behind the living and entertainment budget on the priority
list! If the debtor has any money left over after the going out and
having fun (considered a necessity), that money is used to pay the
bills, or at least some to the bills, in the "no real consequence"
pile.
- In-house collectors get
discouraged and lose motivation. You have a collector
that is trying to contact debtors in order to collect money (a job
nobody likes) and the collector is not getting through to anyone. We
are a result oriented society and doing something that consistently
gets very little results hurts self esteem and creates frustration. How
motivated do you think they are to do the job of trying to contact
debtors? In most cases, collecting money is not the only responsibility
in-house collectors have so it is done inconsistently--the job they do
after everything else gets done if it gets done at all.
- The in-house collector gets
frustrated and can easily say the wrong thing damaging customer
relations or resulting in a law suit. Doing a job that
nobody likes and constantly getting criticized because they are not
getting results is frustrating. The collector's frustration comes
through to the debtor and can easily lead to taking their words the
wrong way. Debtors do not like people calling about money anyway so
there is a high probability of taking what the collector says wrong and
responding aggressively. This aggression on both sides could easily
escalate until the collector ends up saying the wrong thing--a
situation that usually ends in loosing the customer and not getting
paid at all, or worse yet, getting sued for harassment.
Normal Collection Agencies do a poor
job of collecting money and charge too much for the money they do
collect.
There are about 4,000 firms out there that collect
delinquent business debt so picking the right one for your business can
be difficult. Here are some basic statistics--theaverage collection agency:
- Collects 14% of the accounts
submitted for collection—that's an 86% failure rate!
Does it really matter what they charge if they don't collect anything?
- Charges 33% of the money they
collect-- making it impossible to maintain a profit even
when they do collect.
Normal collection agencies get poor
results because they are used as a last resort to go after bad
accounts. Obviously going after bad accounts is very difficult so the
success rate is very low and the cost is very high.
The good news it that the debt
collection industry is going through a transition away from the
traditional contingency model and toward a more progressive approach
called "profit recovery". As of the writing of this
paper there is only one collection agency using this new technique,
but, it is so much better than anything else out there others are sure
to follow.
I have been a business consultant for many years
and have always made it a habit to ask;
"If you could have your perfect dream collection
agency and you could have anything you wanted--what would you like to
see?"
The person responsible for the
business's bottom line (usually the owner) consistently tells me that,
if they could have their dream collection agency, they would want the
following:
- A collection agency that gets
results. Accounts go to collections are never seen
again—an agency that willcollect the money!
- A collection agency that does
not cost so much (no-percentage)--the business looses
money even when the collection agency collects!
- A collection agency that makes it easy to know
what they have done—good reporting!
- A collection agency that makes
it easy to submit debtors without all the paper work.
There is a "Profit Recovery" service
that gives businesses owners everything they tell me they want in a
collection agency--it is their perfect collection agency!
The "Profit Recovery" system is conceived to be the new answer to the
very old question; "how do I get my delinquent accounts to pay me?"
Historically, collection agents have charged a
contingency commission of anywhere between 25 and 50% depending on many
variables including the amount of the debt, the age of the account and
whether it was a commercial or retail debt. The upside to this approach
was that the client would only pay the collector if the account were
successfully recovered. The downside had always been that the high
commission fees kept clients from placing accounts for collection until
they were virtually uncollectable.
Critics of the collection industry have always
been quick to point out that most businesses have profit margins of
between 5 and 20%. In almost all cases traditional collection agencies
charge commissions in excess of this typical businesses profit margin.
Paying 33% to collect an amount where your margin for profit is 10%
does not make much sense. At best, a business is simply cutting their
losses.
The Profit Recovery solution is based on charging
a fixed fee per account placed for collection (TSI's is typically
around $12.00 and fluctuates based on account volume). By paying a
fixed fee, rather than a sizable percentage of the whole amount, Profit
Recovery clients are experiencing some real advantages. They are:
- The fixed fee encourages businesses to place
accounts earlier, when they are far more collectable.
- Paying a fixed fee allows a client to maintain
a profit on collected accounts, so that businesses can utilize a
collection agency and still complete a profitable transaction.
- In the case of TSI, a "diplomatic" approach is
offered for clients who do want to get the agency involved early in the
process. Many of TSI's 60,000-plus clients place accounts as early as
45-90 days delinquent.
- Because of fixed fee nature of the Profit
Recovery concept, debtors are encouraged to pay the clients (creditors)
directly. This is possible because the agency is not claiming their
25-50% contingency fee.
All things considered, the Profit
Recovery concept is a giant step forward for a very conservative
industry. If you have delinquent or slow paying accounts in your
business it would certainly make sense to look into this new and
progressive way of managing debt.
The vast majority of money paid to collection
agencies is directly related to contacting debtors by mail? The "Profit
Recovery" service puts the power of a collection agency in the hands of
a business without charging them a percentage—average cost is $12 per
account (much less than the business was spending trying to do the same
thing in-house). When your debtors receive a letter from them (a
collection agency) even though it is a very diplomatic "Courtesy
Notice" it becomes a priority. The debtor is directed to either send
the payment directly to the business or contact the business to make
payment arrangements—exactly what businesses want! The business looks
like the good guy saving the debtor from the collection agency and gets
paid at the same time. It is much easier to receive a call from a
motivated debtor than to try to contact a debtor that really does not
want to talk much less pay.
The U.S. Department of Commerce studied the
collectability of accounts held in house and the following chart
documents the results they have found. It shows that there is a 95%
chance of collecting within the first 30 days. After that the
collectability drops to less than 75% by day 90 and then quickly falls
off by ½% a day after that to 30% by 6 months.
The collectability of delinquent accounts drops
off rapidly as they age so it is critical to contact debtors early in a
way that will motivate them to pay. The "Profit
Recovery" service motivates delinquent accounts to pay, without harming
valuable customer relationships, cost less than businesses spend trying
to handle A/R in-house so businesses are able to use their service
early (usually between 45 and 90 days) when accounts are collectable.Looking at the chart is it easy to see why
the "Profit Recovery"
system's recovery rate is over 50%.
Trying to get slow paying/delinquent accounts to
pay using in-house collectors is expensive and non-productive. The
"Profit Recovery" service has been utilized by business for over 40
years, is used by more than 70,000 businesses nationwide including many
of the fortune 500 companies, and collected more than $750 Million
Dollars last year alone. All things considered, the Profit Recovery
concept is a giant step forward for a very conservative industry. If
you have delinquent or slow paying accounts in your business it would
certainly make sense to look into this new and progressive way of
managing debt.
Article Source:
http://www.articlesbase.com/accounting-articles/get-delinquent-
accounts-paid-fast-at-a-fraction-of-the-costs-2558919.html About the Author
The author, Gary Forshey, has a
bachelor in Psychology, Master's in Business Administration, and over
twenty years of experience managing businesses. Specializes in working
with account receivable departments to identify ways to improve
efficiency and increase cash flow. Currently, offers free "Profit
Recovery" consultation meetings with business owners to show them how
easy it is to increase their cash flow. Also enjoys sharing his
experience and expertise as a "Best Practices" speaker. To schedule
your free consultation contact Gary Forshey at (619) 215-3686 or
Gary.Forshey@TransworldSystems.com |